VentureBeat
06.20.07
By Matt Marshall
Two more high-level Google engineers have left the Googleplex —
this time to join well-known venture capital firm Benchmark Capital.
Bret Taylor (left) and Jim Norris (right), two of the masterminds behind
Google Maps and several other Google products, have joined the firm as “Entrepreneurs
in Residence.” This gives them paid positions to hang out at Benchmark’s
offices on Silicon Valley’s Sand Hill Road and think through starting
a business. They have a specific idea in mind, but are secretive about it,
telling VentureBeat only that it’s a “consumer Internet”
company.
Benchmark has been loading up on EIRs lately — we reported last week
on the hiring of Mike Cassidy for a similar position — in part because
it is more aggressively investing in earlier companies. It now has four
EIRs, up from two on average over the years. The EIR arrangement lets the
firm build goodwill with entrepreneurs. In return, Benchmark expects entrepreneurs
will look to Benchmark as their first source of funding. However, that requirement
is not part of the contract, stresses Peter Fenton, a Benchmark partner.

Fenton looked up Bret Taylor last year. The two stayed in touch, and three
months ago, Taylor indicated he was ready to start a company. Jim Norris
was always in the picture, too, because he and Taylor are virtually inseparable.
Both 26, they studied together at Stanford, sharing most of the same computer
science courses, and have stayed together since.
There were six Google employees responsible for creating Google Maps. Taylor
was the overall project leader, while Norris was responsible for the Web
server side of the product. Google Maps became hugely popular, one of the
first to be syndicated widely across the Web in the form of “mashups,”
and is now stitched inside of tens of thousands of sites. The two joined
Google in 2003. While early enough to benefit them considerably at the IPO,
it wasn’t enough to give them the many millions that earlier employees
enjoyed. They’re likely to want help with venture backing for their
company, they said.
However, they said the move to Benchmark is really about the experience
the firm offers. “It’s not about the money,” said Norris.
While the pair are confident in their ability to build their idea, they
want help learning what it takes to run a business, he said.

Like Cassidy, the duo will be able to sit in on pitches made by other entrepreneurs
to Benchmark. Is there a risk they will steal ideas, as one commenter asked
in our Cassidy post? Benchmark’s Fenton said their role will be disclosed
to entrepreneurs, who will have the option of requesting that they not partake
of the pitch. Fenton said most entrepreneurs welcome the opportunity to
have EIRs in on meetings; it adds to the discussion.
Aside from Google Maps, the pair also worked on the Google Maps API, and
several products that emerged from the group, including Local and Satellite
Maps. In 2006 they each received the Google Founders’ Award, the highest
honor given a Google employee, for their work on maps.
Benchmark’s Fenton said the plentiful capital available in Silicon
Valley for mid-stage financings makes it more lucrative for Benchmark to
invest in earlier stage companies. Valuations are low when companies are
young, so Benchmark pays less to own a stake in those risky seed-stage companies.
When those companies mature, they have an easy time raising money from other
venture firms.