NEWS

An Easier Way to Make and Share Videos

New Versions Of Tiny Flip Cameras Offer Quality Clips

Wall Street Journal
September 12, 2007
By Katherine Boehret

When I was a kid, my parents captured many moments of my childhood -- including dance recitals, birthday parties and one unforgettable backyard circus -- using a video camera called the Magnavox VHS Movie-Maker. It was heavy and large enough to hold full-size VHS tapes. I marvel at how Mom and Dad hoisted that thing on their shoulders for so many events.

Today, parents can use sleek, light video cameras that capture and record high-definition footage directly onto tiny memory cards, which hold much more than an old VHS tape. Yet many people hesitate to buy new camcorders, scared off by steep prices and intimidating technology.

This week, I tested a simple video camera that fits into the palm of your hand and lets you record footage almost as easily as you share or save it: the Flip Video Ultra from Pure Digital Technologies Inc. (www.theflip.com). This rectangular-shaped video camera comes in two models that capture 30 or 60 minutes each and cost $150 and $180, respectively. Both models are available starting today from stores like Amazon.com and Best Buy.

The Flip Video Ultra's front has a camera lens and microphone; the back, a 1.5-inch viewing screen, four directional arrows, delete and play buttons. A USB plug pops out from its side so you can connect it directly to a computer's USB port without cables.

Special software that opens when the camera attaches to a computer walks users through sharing or saving clips in a few straightforward steps. And if that's still too complicated, the device can be dropped off at affiliated stores (like CVS) where footage is extracted and turned into a DVD.

This tiny video camera made it a pleasure to record startlingly good footage for a camera of its size both indoors and outside. It's designed to be held comfortably in front of you, which didn't make me feel removed from the event I was recording like many other video cameras. Not without flaws, the Flip's 2x digital zoom isn't ideal for shooting from afar, and on more than one occasion its software froze up on Windows PCs and Apple Macs. But once I got going, I started shooting videos in a new way, unobtrusively using it and then fitting the Flip into small purses. Saving and emailing footage was a breeze after a few initial hiccups.

Flip Video Ultra from Pure Digital Technologies

This gadget, however, is not only non-HD, its footage isn't as high resolution as that of a standard camcorder. Its quality is great for email and Web posting, but won't fill up a big TV or satisfy serious amateurs. This is the Flip's tradeoff for size, price and simplicity.

The Flip Video Ultra is an improvement on the Flip Video, which Pure Digital introduced in May. Though it costs $30 more, the newer version features higher-quality sound and video (footage is half as compressed as that on the old Flip), a transflective screen with a better resolution and improved video-processing technology. The new Flip also integrates direct uploads to YouTube in its software program.

I took the new Flip along with me on a business trip to California and carried it around Washington, D.C., shooting in different environments: inside a dark auditorium at a press event; outside at dusk overlooking the San Francisco skyline from a rooftop barbeque; in my house at nighttime; and during a visit to Google headquarters with my boss, Walt Mossberg. The Flip worked well in each situation.

This video camera measures roughly four inches high by two inches wide and an inch deep, and the 60-minute version comes in black, white, pink and orange; 30-minute models only come in black and white. Though the Flip Video Ultra doesn't have a flash, it's designed to perform well under circumstances with low light because Pure Digital assumes most users will be recording indoors. It captures in 640x480 resolution at 30 frames per second.

I used the 60-minute Flip. In capture mode, an on-screen message tells how many minutes remain on the camera. In playback mode, captured clips are labeled with duration and numerical order, such as "Video 21 of 24." Hitting the Delete button twice while a clip is on screen erases it.

In a couple instances when I wanted to shoot something farther away, I was a little dismayed by the video camera's weak zoom. But in most situations I was recording things that were nearby, so this issue wasn't a big deal. Parents who are heading to dance recitals with this Flip will need seats in the front.

The exciting part of capturing video is sharing it with others, and Pure Digital's built-in software does a superb job of this. I plugged my Flip into four computers running Microsoft's Windows XP and Vista and Apple's Mac OS X operating systems and opened the camera's software to see thumbnail images of my clips. Each clip can be played or selected for saving or sharing. Only on Windows XP did the software automatically open when I attached the camera; opening it on the other platforms required extra steps.

The Save Videos option asked me to choose whether I wanted to save clips to my computer or if I wanted to save them in a smaller format for emailing to someone else. Saving these videos took a little time, but nothing that was too much of a hassle.

Sharing videos took a little longer. Three choices within the Share Videos menu offered to walk me through the steps for sharing videos via emails with links, in an electronic greeting card with embedded video or online using YouTube or other Web sites.

The first time I plugged the Flip into each computer I went through a few extra set-up steps to get the software started. I encountered a few instances during which sending videos to friends via email took a little longer than I expected. Once, on my iMac, it took more than 30 minutes to send a video that was two minutes and 36 seconds. But this was the exception; most of my videos that were roughly that long or shorter took only about five to 10 minutes to be sent.

Editing footage in Pure Digital's software works for average users who might do some simple editing, like shorten a video or cut out a certain part. Easy-to-use slide bars adjust start and end times for videos, and edited versions of clips can be saved in addition to the originals. The company says that if clips are converted to standard Windows or Mac formats they should be editable in any standard video- editing software.

Muvee software is also built into Pure Digital's software to let Windows users choose a bunch of clips, select music and a theme for the movie and watch as an automatically organized montage of clips plays.

Pure Digital plans to continuously issue software updates; the next is coming at the end of the month. But as is, this tiny video camera delivers a remarkably good picture on a device that anyone can use. With this product, Pure Digital Technologies again shows the value of simplicity, this time with the bonus of better technology.